Start-up Infoplus wanted to hit the ground running with a full-fledged blog, white papers, a case study, and more. The company’s software helps organizations manage their inventory, warehousing, and logistics in-house and specifically targets businesses for whom enterprise solutions are too big or too expensive. The relationship started with with a writing blitz to get[…]
Ryan Eudy, CEO of ej4, has some very definite opinions about the state of the e-learning industry. We simply helped him organize and express his thoughts.
An inventor with a novel product for cleaning up oil spills was referred to us because he wanted to take the next step: building a business to develop, create, and ultimately sell his invention. He needed a business plan that would appeal to potential investors as well as business partners helping with development. We worked closely[…]
A large industrial supply company wanted a content venue to talk about multiple topics, including MRO, supply chain, factory best practices, and more. Along with Traffic-prm, I came up with the central idea of resilient manufacturing: manufacturing best practices that were not just lean or green, but also best able to avoid disasters, maintenance issues, and[…]
For years, we have been blogging for Compassionate Nursing Services, an agency for in-home caregivers and nurses. We also did SEO work and reworked much of the the content on their webpages and older blog posts. (Click the first image to visit their home page’ click the second to see their blog):
The co-CEO of Psychological Associates asked me to prepare a messaging document to help focus the efforts of the marketing team. In about a week, I did the research and wrote a roughly-15-page “Core marketing messaging and copy guidelines” manual for the company. Not only did this explain what messaging they should (and should not) use,[…]
This was a follow-up campaign to Mark Andy’s “Do you make the cut”. They wanted something this time around that emphasized engineering and performance, and that could help further establish their brand. This won a Tam award.
Although I mostly do writing, I also know a little bit about the web, and help out some organizations with Word Press. So I have helped with two relaunches of the website for my son’s school (in 2011 and 2014). The linked facebook and twitter accounts have really helped facilitate communication for the school, and[…]
How do you get witty dialogue and a solid marketing message into 30 seconds? To be clear: how do you get witty dialogue and a solid marketing message about airport parking into 3o seconds? Well, Caprola squad got the voice talent, and I did the script. Hear for yourself:
Intelispend came to me after parting ways with the agency writing their blog. They wanted to breathe new life into the blog while maintaining a very specific voice and tone. And, they needed to generate regular and consistent content for a very niche area. Intelispend treated me as a partner from the beginning, and I[…]