This was a follow-up campaign to Mark Andy’s “Do you make the cut”. They wanted something this time around that emphasized engineering and performance, and that could help further establish their brand. This won a Tam award.
I helped out a marketing company that, among other parts of a project, was create sell sheets for its clients. I provided them (and the client) with about three different options for the sell sheet. This option was the least stuffy, more emotional of the three (though I don’t know which they finally picked, this[…]
The challenge with this article was the word (and space) limit. The client had a lot of abstract ideas that had to come across quickly. And since it was, ultimately, a marketing piece, the focus of the article had to be on the benefits of retaining the client’s services. A longer version of this article[…]
I think I’ll let the ad speak for itself. I did the creative and the copy; Jeff Fuelling did the design work (and was a great sounding board).
This is a magazine spot that I did for GiftBridge. The idea was that these adds would be part of a marketing toolkit to give to member associations to promote GiftBridge to their members. Hence, the pieces could theoretically appear in a number of different magazines or publications. I did two versions, which are shown[…]