Start-up Infoplus wanted to hit the ground running with a full-fledged blog, white papers, a case study, and more. The company’s software helps organizations manage their inventory, warehousing, and logistics in-house and specifically targets businesses for whom enterprise solutions are too big or too expensive. The relationship started with with a writing blitz to get[…]
Ryan Eudy, CEO of ej4, has some very definite opinions about the state of the e-learning industry. We simply helped him organize and express his thoughts.
A large industrial supply company wanted a content venue to talk about multiple topics, including MRO, supply chain, factory best practices, and more. Along with Traffic-prm, I came up with the central idea of resilient manufacturing: manufacturing best practices that were not just lean or green, but also best able to avoid disasters, maintenance issues, and[…]
This was a big project, with a lot of research to digest (and many outlines, needing approval by many players). While I can’t take 100% credit for the final product– many researchers and editors also had a hand in it– I did do the bulk of the organizing and writing, with everything on time and[…]
Drafted some white paper content for DMI, a logistics company that targets entrepreneurs and competes with a long list of companies, including amazon. Their content has to be short and sweet to compete for the attention of the busy entrepreneur, while still speaking to their “pain points”.
The Association’s Dilemma
This article appeared in the October 2011 issue of Flexo magazine. Flexo is a trade publication for the printing industry, particularly larger companies that use (unsurprisingly) flexo printing technology. The article itself focuses on waste in the printing process, a key marketing point for one of my clients. This article required doing outside research as[…]
The challenge with this article was the word (and space) limit. The client had a lot of abstract ideas that had to come across quickly. And since it was, ultimately, a marketing piece, the focus of the article had to be on the benefits of retaining the client’s services. A longer version of this article[…]