Know Your Audience—Or You Won’t Have One
Is your written marketing content falling on deaf ears? The problem might not be the content, but your target. Make sure you’re writing for the right audience.
SEO vs. Content Marketing: What’s the Difference and Why You Need Both
Discover the key differences between SEO and content marketing, how they complement each other, and why combining both strategies is essential for online success.
7 Red Flags When Hiring a Content (or Content Strategy) Agency
The best digital marketing agencies don’t make you wonder where your money is going. If you’re seeing these red flags, it’s time to start looking elsewhere.
Content Marketing for Fortune 1000 Companies
When done well, running content marketing for a large company is akin to running editorial at the New York Times. Hopefully, for you, the stakes aren’t quite as high as for someone breaking an election story. But still, keeping the content machine running at the enterprise level is no small task, and marketers could learn…
2024 Holiday Puzzle
It is a Words Have Impact holiday tradition to offer up a puzzle every year–with the prospect of some witty holiday fun. The 2024 Holiday puzzle is below. Enjoy! Every year, Santa assigns an elf to put together the music program for the North Pole. This year’s elf was in a bad mood for some…
Case Study: BargeOps
In the barge transportation industry, operational efficiency depends on a team’s ability to communicate well. If information doesn’t flow seamlessly between shore and boat, major problems can arise within a fleet and reduce a barge company’s ROI. BargeOps offers industry-leading software with towing, fleet, and terminal management solutions that are configurable to each barge company’s…
Case Study: Vakkar Salon
As the owner of Vakkar Salon in Ladue, Missouri, David Johnston’s job is to make people feel beautiful. He and his 3 fellow stylists strive to create flattering cuts and lived-in color that helps clients’ natural beauty shine through, while also providing them with knowledge to maintain their look until it’s time for their next…
Case Study: Infoplus
Since 2013, Infoplus has offered warehouse management software tailored to their clients’ needs. Whether it’s a retailer who needs help with warehouse layout optimization or an e-commerce company needing to simplify inventory control, they can trust Infoplus to provide integrated solutions that streamline operations, improve efficiency, and increase profitability. How Infoplus Helps Their Clients Clients…
6 Tips for Speeding Up Your Content Review Process
We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient that you can’t keep up…
You Have Our Permission to Quit (One Thing)
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not…