INSIGHTS
Content Strategies, Tips, Trends, & Other Insights
Qualifiers vs. Lead Sources
Some of your marketing materials exist to draw in new leads. Some exist to prevent potential leads from ending their exploration of your company. Think of it like dating. There will be some obvious things that attract you to another person—maybe it’s their smile, or the energy they bring to a room, or how you […]
6 Tips for Speeding Up Your Content Review Process
We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient that you can’t keep up […]
You Have Our Permission to Quit (One Thing)
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not […]
AI and ChatGPT: Have We Really Thought About What’s Coming?
By Brandon N. Towl The initial release of ChatGPT came in November of 2022, but there was already buzz about it (and similar AI programs) the summer before its release. And in those six months, a lot was written about ChatGPT: Its uses, its potential, its failures. Far fewer have actually asked the question […]
Let’s Tap the Brakes on AI Generated Content
By Greg Bussmann This piece originally appeared on gregbussmann.com. Or, Why Artificial Intelligence Isn’t Ready to Replace Human Writers–and May Never Be My only prediction for 2023 is that the term “artificial intelligence” (or simply AI) will be legally required to appear at least once in every LinkedIn post from now until the end of […]
Why Human Writers are Here to Stay
By Elizabeth Schreckenberg Since OpenAI released its ChatGPT automated writing tool in late November, content writers and journalists have been asking the same question: Will artificial intelligence replace us? The application, which is currently free, has the ability to generate plagiarism-proof essays and grammatically correct articles—so the concern is understandable. But there are a number […]
How AI Is (and Isn’t) Revolutionizing Content Marketing
By Dan Gower It’s time for content marketers to address the elephant in the room: AI writing services have gone mainstream. Some say this technology is little more than a fad with no real utility. Others seem convinced human writers are on the brink of irrelevance. As is often the case in a spirited debate, […]
Introduction to the Symposium on ChatGPT
This past holiday season was an interesting one. As college students came home for the break, they introduced many of their family and relatives to ChatGPT for the first time, and showed of its capabilities. I’ve spoken with many of these people, and I was sometimes asked the question, “So, what does this mean for […]
People Often Search for These…Which Can Tell You a Lot About How to Market
We do A LOT of looking at traffic numbers for clients. More specifically, we look at the potential traffic that ranking for certain keywords, keyword phrases, and questions might generate. Here’s a pattern we’ve noticed over the past few years: There is a lot of search activity around names. I mean, a lot. People are […]