Content Strategy and Ongoing Services

Content Strategy and Ongoing Services

Start with a Pilot Project

Not ready to commit to a long-term content strategy? We get it!
In fact, we prefer to do one or more pilot projects with new clients. That way, we can ensure that the “fit” is there and that we can deliver clear results.

Some of our best clients have begun an engagement with pilot projects like these:

Two or three search engine optimized blog posts
A messaging exercise and document
An SEO audit
Proofreading a new website
A short email reactivation series
A short white paper

The goal is to find a project that is small, well-defined, and that can be executed quickly so that your organization can see results.

Content Strategy and Ongoing Services

Let’s Talk Content Strategy

Creating content is one thing. But unless you have a content strategy, you can have all of the blogs, white papers, emails, and social media posts in the industry and still not see results.
We advise dozens of clients when it comes to content strategy. We can help your organization determine things like:
Is SEO a relevant channel for your business? If so, what should you focus on? If not, what should you focus on instead?
Is social media a relevant channel for your business? If so, what should you focus on? If not, what should you focus on instead?
How often should you publish content/How often should you blog?
How is your content connected to activities such as lead generation and sales support?
Are you a thought leader in your field? (Do you need to be? If so, how do you get there?
What should your priorities be when it comes to content? How do you manage your workflow to make that happen?
Content Strategy and Ongoing Services

Keep Moving with Ongoing Content Services

Our premium service offering is designed to help you devise and implement your content strategy, getting high quality content out on a consistent schedule. This includes:
Quarterly or bi-monthly content strategy sessions
Creation and maintenance of the content calendar/editorial calendar
SME meetings and interviews, as needed, to inform written material
Production management, from topic ideas to writing to publishing
Regular check-in meetings to ensure that everything is going according to plan
We heavily discount these services for clients that already have a need for a higher volume of content.
Content Strategy and Ongoing Services

Lighter Engagements

Sometimes your organization does not need a full-blown content strategy or calendar management. Sometimes, you just need a writer to help you out for a few hours every month.
We can arrange that, too. Our writer placement service will pair you with a competent business writer for a set number of hours every month. You and your team can work directly with the writer, keeping strategy and management in-house while managing your content budget.
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CONTACT ADDRESS
7438 Carleton Ave.
University City, MO 63130

Words Have Impact

From taglines to white papers to website copy, we will help you make your messages clearer, easier to understand, and more likely to generate action.

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