Content Strategies, Tips, Trends, & Other Insights
Case Study: Vakkar Salon
As the owner of Vakkar Salon in Ladue, Missouri, David Johnston’s job is to make people feel beautiful. He and his 3 fellow stylists strive to create flattering cuts and lived-in color that helps clients’ natural beauty shine through, while also providing them with knowledge to maintain their look until it’s time for their next […]
Case Study: Infoplus
Since 2013, Infoplus has offered warehouse management software tailored to their clients’ needs. Whether it’s a retailer who needs help with warehouse layout optimization or an e-commerce company needing to simplify inventory control, they can trust Infoplus to provide integrated solutions that streamline operations, improve efficiency, and increase profitability. How Infoplus Helps Their Clients Clients […]
Qualifiers vs. Lead Sources
Some of your marketing materials exist to draw in new leads. Some exist to prevent potential leads from ending their exploration of your company. Think of it like dating. There will be some obvious things that attract you to another person—maybe it’s their smile, or the energy they bring to a room, or how you […]
6 Tips for Speeding Up Your Content Review Process
We see it all the time: You finally have a content strategy. You have a content calendar based on that strategy, filled with great stuff. Your team or agency has begun delivering all that great content. And now…you’re stuck in the review process. Your content creators are being so efficient that you can’t keep up […]
You Have Our Permission to Quit (One Thing)
A friend of mine once shared her way of dealing with the stress and the endless to-do list of the holiday season. She said “I just give myself permission to not do one thing. Whether it’s taking the family picture, or baking the Christmas cookies, whatever—I give myself permission to drop one thing and not […]
AI and ChatGPT: Have We Really Thought About What’s Coming?
By Brandon N. Towl The initial release of ChatGPT came in November of 2022, but there was already buzz about it (and similar AI programs) the summer before its release. And in those six months, a lot was written about ChatGPT: Its uses, its potential, its failures. Far fewer have actually asked the question […]
Let’s Tap the Brakes on AI Generated Content
By Greg Bussmann This piece originally appeared on gregbussmann.com. Or, Why Artificial Intelligence Isn’t Ready to Replace Human Writers–and May Never Be My only prediction for 2023 is that the term “artificial intelligence” (or simply AI) will be legally required to appear at least once in every LinkedIn post from now until the end of […]
Why Human Writers are Here to Stay
By Elizabeth Schreckenberg Since OpenAI released its ChatGPT automated writing tool in late November, content writers and journalists have been asking the same question: Will artificial intelligence replace us? The application, which is currently free, has the ability to generate plagiarism-proof essays and grammatically correct articles—so the concern is understandable. But there are a number […]
How AI Is (and Isn’t) Revolutionizing Content Marketing
By Dan Gower It’s time for content marketers to address the elephant in the room: AI writing services have gone mainstream. Some say this technology is little more than a fad with no real utility. Others seem convinced human writers are on the brink of irrelevance. As is often the case in a spirited debate, […]
